The theme is “We’re Backing You”, with a focus on the team effort to support whanau to quit and stay Smokefree. The key messages focus on whanaungatanga and wrap-around support, who provides it, and how. The theme is matched with a three-word whakatauki;

“Taituara, taiwhare, taieke” : with backing, even the tallest of oceans waves can be conquered

This year’s theme for World Smokefree May 2022 was chosen by brilliant and insightful rangatahi as a reflection of the teamwork and endurance of our connections and relationships over the past year.

You will find helpful resources and links for whanau, organisations, rangatahi and communities to be connected during the month of May. In celebration, Hāpai Te Hauora has created events across social media and kanohi ki te kanohi (face to face) with the aim of encouraging those who are thinking about quitting to take the first step and put their plan into action.