WSFM Key Messaging

With our “We’re Backing You” theme, we focus on the team effort to support whanau to quit and stay Smokefree. The key messages focus on whanaungatanga and wrap-around support, who provides it, and how.

“Taituara, taiwhare, taieke”.

This is a three word whakatauākī for the purpose of this year’s World Smoke Free May. Roughly translated to:

“with backing even the tallest of oceans waves can be conquered”.

Taituara- backbone (also used as a simile to describe supportive person)
Taiwhare – tidal wave
Taieke – to conquer or overcome something.


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